Senior marketing leadership for companies whose capabilities exceed their visibility.
We show clients where their customers are going, why they're going there, and what it will take to redirect that demand
We arrive with answers. Then we listen for the ones we missed.
Before we sit down together, we already know things about your competitive position that you may not. Proprietary intelligence tools measure how algorithms perceive your brand compared to every competitor in your market. Not what your brand says about itself. What search engines and AI systems actually reflect back about it. Where competitors with thinner credentials project more clarity, we can show you where and why.That analysis is the starting point, not the deliverable. We then listen to leadership, to the marketing team, to the people responsible for execution. The data reveals patterns the organization cannot see from the inside. The organization knows things the data cannot capture. The combination is what makes the strategy defensible to a board and executable by the team that has to carry it out.We deliver work that leadership can stand behind and that the people doing it believe is worth doing.
What we do.
We diagnose, direct, and, when you need us to, build the team that executes.
We offer a variety of engagements to suit your needs and are happy to work with you to develop a plan that meets you where you are. The engagements listed below are the starting points for conversations.
Short Term Engagement
Competitive Intelligence Assessment
A diagnostic of your competitive position: which companies are winning your most valuable customers, what they're doing to earn that visibility, and where your brand's digital presence does not reflect what the business has actually built. Includes an analysis of how AI-powered discovery systems describe your market and whether your brand appears in those answers. You walk away with specific findings and a prioritized investment plan.
Short Term Engagement
Campaign or Brand Sprint
A one-week intensive. Competitive intelligence as the foundation for a specific deliverable: a messaging framework, campaign concept, content strategy, brand positioning refresh, or website brief. The strategic work and the evidence that supports it, in five days.
Long Term Engagement
Strategic Retainer
Monthly senior marketing leadership. Brand, creative, content, and channel strategy informed by continuous competitive intelligence. When the work requires execution, we assemble and direct specialist talent (designers, writers, developers, media buyers) with the same rigor we bring to strategy.
Long Term Engagement
Fractional CMO
Full marketing leadership for companies that need it but aren't ready to hire for it. Brand strategy, creative direction, channel strategy, team development, and vendor oversight led by an executive who has done it before, backed by intelligence that keeps every decision grounded in competitive reality.
FLEXIBLE ENGAGEMENT
Additional Services
We also work with agencies to support their clients with competitive intelligence and strategic leadership, and with private equity and venture capital firms on portfolio-level competitive assessments, pre-acquisition due diligence, and recurring monitoring.
Who we are.
Burchett & Co. was founded by Jeff Burchett. Twenty years of marketing leadership across B2B and B2C, e-commerce, retail, gaming, energy, banking, and technology. Six continents. Companies from startups to the Fortune 50. He has built and led marketing teams, directed programs for professional sports leagues and global consumer brands, and been the client on the other side of the table when agency work missed the mark because nobody listened to the team that had to execute it.That experience produced a point of view: the best competitive intelligence in the world is worthless if the strategy it informs ignores how the organization actually works. And the most sophisticated strategy fails if the people responsible for execution don't believe in it.Burchett & Co. exists to solve both problems at once. Proprietary intelligence tools that surface what no one else in the room can see. Marketing leadership that builds programs the team wants to run.Jeff leads every engagement directly, supported by specialist partners matched to the work.
Start a conversation.
Tell us what you're working on.
We'll tell you how we'd approach it.
[email protected]
linkedin.com/in/jcburchett
Long Term Engagement