Senior marketing leadership backed by proprietary competitive intelligence.
Every recommendation built on evidence. Every program designed to work for the people who execute it.
We do our homework. Then we show up for class.
Before we sit down together, we've already done the research. Proprietary intelligence tools give us a detailed picture of your competitive landscape and market position before the first conversation. That means we arrive informed and curious.Then we listen. To leadership. To the team. To the people who'll be doing the work. Because the best competitive intelligence in the world is useless if the strategy it produces ignores what the organization already knows and how it needs to operate.The combination is what makes this work. Research keeps us from guessing. Listening keeps us from being wrong in ways the data can't catch. The result is a plan that's grounded in evidence and built for the people who have to carry it out and deliver the results.We deliver marketing strategy that leadership can defend to a board and that the team responsible for execution believes is worth doing. And when we're in the trenches collaborating with your teams, we make work they'd be proud to call their own.
What we do.
We diagnose, direct, and, when you need us to, build the team that executes.
We offer a variety of engagements to suit your needs and are happy to work with you to develop a plan that meets you where you are. The engagements listed below are the starting points for conversations.
Short Term Engagement
Search Intelligence Audit
A diagnostic of your competitive landscape covering who's winning your most important search terms, why, and what it would take to change the race. Includes an AI readiness assessment for the new generation of search. You walk away with a prioritized action plan, not a generic report.
Short Term Engagement
Campaign or Brand Sprint
A one-week intensive. Competitive intelligence as the foundation for a specific deliverable: a messaging framework, campaign concept, content strategy, brand positioning refresh, or website brief. You get the strategic work and the data that supports it.
Long Term Engagement
Ongoing Strategy & Creative Retainer
Monthly senior marketing leadership. Brand, creative, content, and channel strategy informed by continuous competitive intelligence. When the work requires execution, we assemble and direct specialist talent, including designers, writers, developers, media buyers with the same rigor we bring to strategy.
Long Term Engagement
Fractional CMO
Full marketing leadership for companies that need it but aren't ready to hire for it. Brand strategy, creative direction, channel strategy, team development, vendor oversight, and more led by an executive who has done it before, backed by intelligence that keeps every decision grounded.
Who we are.
Burchett & Co. was founded by Jeff Burchett, a marketing executive with 15+ years building and leading marketing teams at companies from startups to major consumer brands, and directing programs for clients from professional sports leagues to the Fortune 50 across six continents (looking forward to our first penguin-focused campaign to hit the seventh).He's led teams across brand, creative, SEO, PR, content, paid media, events, broadcast, and more. He's also been the client and knows what it's like to be the person on the receiving end of agency and consultancy work that missed the mark because nobody bothered to listen to the team that had to execute it.That experience shapes everything about how we work. We listen before we prescribe. We build programs that investors and boards find defensible, that marketing leaders want to own, and that individual contributors believe are worth doing.Strategy that survives contact with the people who do the work. That's the standard.
Start a conversation.
Tell us what you're working on.
We'll tell you how we'd approach it.
[email protected]
linkedin.com/in/jcburchett